Through social marketing, we are able to reach people based on age, gender, location, interests, income level and so much more! This is the kind of targeted marketing we’ve all been waiting for! More and more of our clients are turning to social marketing and moving slightly away from print media for that reason. Why take the shotgun approach to marketing your business when you can reach exactly, and only your target customers?
Social Media is a tool. It’s a microphone. It’s a comment card. It’s a round table. It’s a billboard. It’s a therapist’s office. It can be many things, which is why Social Media is such a wonderful tool for brands. Social Marketing is one very cost effective way to build “top of mind awareness” a key ingredient in the success of any business.
Social Marketing is not a flash in the pan. Social Media is not a smash and grab job or a sprint. Social Media is in it for the long haul. The most important aspect of a successful Social Media presence is the “boring” stuff: The consistent publishing of on-brand, well-written, engaging content. Creative ad concepts and connections progress your strategy, bonds you with your community and improves your brand.
Tell your story through platform-specific content. Showcase your business with branded imagery. Optimize your budget with cost-effective social media advertising campaigns. Grow your online community. Manage your social media customer service. Engage your fans and customers with unique promotions, giveaways and contests.
A few samples…